About Us


Driven by a vital goal to establish a leading brand name that stands out among the beauty and cosmetics industry in Kuwait, Founder, Souhaila Bairouty, launched La Plus Belle in 1999 with an ambitious aim to offer every Kuwaiti woman the exact definition of beauty while pleasantly meeting her needs. 

Thanks to our customers’ satisfaction, La Plus Belle expanded from a mere branch in Medan Hawalli to three other salons, an institute, a spa, a men’s salon, and a studio. La Plus Belle has grown to become the top Beauty Salon &Spa chain in the region, providing its clients with bespoke beauty services.  

Our Philosophy


Through striking a balance between competence and expertise, La Plus Belle guarantees professionalism in every step of your journey. Not only do we guarantee efficient, world-class beauty services but also follow the constantly emerging trends. When it comes to our cosmetic products, we never settle for less. Instead, La Plus Belle only partners with the finest brands, atop of which are: L’oreal Professionnel, Kerastase, Mesoestetic, Essie, and lots of other distinguished brands. 

Our Vision


To become the number one destination for the modern Kuwaiti woman who is in search for beauty, introducing to the Middle East the most dominant Beauty Salon. 


Our Mission


To genuinely fathom and reveal all the hidden secrets of beauty while offering our clientele our deep knowledge of the Beauty and Cosmetics industry. 


Our Values


  • One-of-a-kind

We embrace the diversity of beauty. Every woman is unique and charming in her own way, and at La Plus Belle, our goal is to enrich your life by welcoming your uniqueness and providing you with the services and products you need to shine even brighter.

  • Professionalism

Fueled by a set of recognized beauty experts, La Plus Belle provides you with beyond-compare services.

  • Creativity

In response to our clients’ needs, we tend to go beyond their expectations and let go of the traditional means, offering them the innovation they deserve to thrive.